When we did manage to find products that were marketed to men, they were confusing, with a complex list of ingredients, and misleading claims and promises.
We also experienced first-hand how annoying it was when we couldn’t travel with our skincare products. One of our co-founders, Matt, recalls having his brand new product (or, essentially, $35.00) thrown out by airport security, all because the makers ignored air travel regulations.
Finally, we said “enough”. If no skincare company was going to step up to the plate to fill this clear void, we were. BROmance was born.